Sephora’s Sensorium

While in NYC recently, Allegro’s own Director of Design, Cheryl Vance, had the opportunity to visit the Sephora Sensorium pop-up fragrance exhibit. Teaming up with Firmenich, an international producer of perfumes and flavors, Sephora’s Sensorium explores the emotion and instinct of scent through interactive experiences, film, storytelling and 3D art. The exhibit reveals our brains’ emotional reaction to fragrance, and how scent connects everyday actions and memories. There is also a fragrance bar where guests can smell unbranded scents and a sensory deprivation booth reminiscent of a sci-fi flick. The Sensorium’s $15 admission fee can be redeemed as a $15 gift card at any Sephora location. A must sniff for fragrance fans!

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