The Tale of A Startup Store

The retail store experience is one that is likely to never cease, though these trying economic times can limit new businesses from opening up a brick-and-mortar location. That is about to change thanks to A Startup Store. Situated in a 2,000 square foot space in the Chelsea neighborhood of Manhattan, the store gives beneficial exposure to startups by providing them with a place to tell their story and display their products. A Startup Store has adopted, according to WGSN, “art sensibilities into a retail environment.” Every four to six weeks the space reinvents itself with a new set of startups, divided by color themes, that sell products like home décor, food, books, apparel, shoes, jewelry and toys.

“Retail is becoming more and more about context and community,” said Founder Rachel Shechtman, who is a veteran retail and marketing consultant for companies like TOMS, Gilt Groupe and Bliss. “We have created an environment that has a compelling value proposition for consumers and brands.” Free events like book readings, coffee tutorials and mini makeovers are also offered. To find out more visit A Startup Store.

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