Target and Neiman Marcus Join Forces On ABC’s ‘Revenge’

The television and retail worlds collided this past Sunday night for five moments of memorable advertising magic during the airing of ABC’s Revenge. Promoting the December 1st release of Target and Neiman Marcus’ highly-anticipated holiday collaboration, viewers saw characters from the hit drama series in long-form commercials, meant to be a story within a story, entitled “The Gift of Revenge.” In the spots, totaling around 10 minutes, a faceless figure in black heels delivers gifts from the collaboration to the show’s characters Amanda Clarke, Jack Porter, Declan Porter and Charlotte Grayson, asking each to wear the given item and meet at a specific location at midnight. We see Amanda don a black lace Robert Rodriguez dress, while Charlotte excitedly slips on one from Lela Rose. Weaving through the promotions, the culmination is a warehouse party thrown by the show’s richest (and funniest) character, Nolan Ross. To see more items featured in the Target and Neiman Marcus Revenge-branded commercials, visit ABC.

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