Jean Genies: Madewell Relaunches Denim

It’s no surprise that Madewell has found fans in such fashion-forward celebrities like Reese Witherspoon, Eva Mendes and Ashley Madekwe, who are all frequently spotted wearing the label’s effortlessly cool wares. Now the brand, owned by mega-giant retailer J.Crew, has relaunched denim just in time for fall. The 12-piece collection ranges in price between $115 and $128, and is touted as having good stretch, soft cotton and a worn-in look. To find your perfect pair, visit Madewell.

Madewell

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