Collaborama: Orla Kiely And Allegro Team Up For Target Collection

This Sunday October 27, we are thrilled to be launching our new line of travel and makeup bags with the “Queen of Prints” herself, Orla Kiely. Favored by stylish stars like Zooey Deschanel, Alexa Chung and Kiera Knightley, the London-based Kiely is beloved for her expert mixing of colors, patterns and textures. Priced between $9.99 and $29.99, the Allegro and Orla Kiely collection is available exclusively at Target stores throughout the United States and includes beauty cases, organizers, train cases and a weekender bag.

“We’re delighted to partner with Orla Kiely, the expert of iconic prints, to create a beautiful, fun, colorful collection,” says PJ Brice, president of Allegro. “This is going to be one of our most desired launches – it’s charming, chic and affordable. We’re expecting it to fly off the shelves!”


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